Andy’s Seasoning, Inc.
Origin and Humble Beginnings
Andy’s Seasoning, Inc. is a testament to American entrepreneurial spirit. Founded in 1981 by Reuben “Andy” Anderson and his wife Katherine, the company had its roots in the couple’s home basement. There, they crafted a barbecue sauce that quickly became a hit among their social circle. Recognizing the potential, they took their friends’ advice to heart and ventured into the commercial market.
Strategic Growth and Diversification
Initially operating from a rented space in downtown St. Louis since 1983, the company underwent a strategic shift in 1990. It moved away from barbecue sauce to focus on dry seasoning blends. This pivot was not just a change in product but a calculated move that propelled the company into national recognition. By 1988, the business had expanded enough to warrant a move to a custom-built 13,500-square-foot facility, which was further expanded in 2006 and again on this project.
Leadership and Financial Milestones
After the unfortunate passing of Reuben in 1996, Katherine took the reins. Under her capable leadership, the company not only sustained its growth but quadrupled its revenue. Following her passing in 2011, the leadership baton was passed to her son, Larry W. Lee, who now serves as the President and CEO.
Certifications and Product Portfolio
The company holds a certification from the National Minority Supplier Development Council, Inc. (NMSDC), adding another layer of credibility to its operations. Today, Andy’s Seasoning offers a diversified range of 11 products, including various breadings, batters, and seasoned salts.
- Strategic Product Focus: The shift from barbecue sauce to dry seasoning was a pivotal moment in the company’s history.
- Resilient Leadership: The company has thrived through leadership transitions, showcasing its robust business model.
- Commitment to Quality: With certifications like NMSDC, Andy’s Seasoning stands as a reputable player in the market.